The prestigious Harvard Business School is offering a course on the “Business of Being Beyoncé.” If one wants to examine the methods of building global multimedia empire there is no one better to analyze than Queen Bey herself. Now, HBS isn’t the first institution to add the pop star to their course catalog. Harvard now joins Rutgers and University of Texas in offering Beyonce courses.
HBS’ course will focus on the execution and impact of Beyoncé’s surprised eponymous album, which was released on December 13, 2013.
Secretly partnering with Apple, Facebook, and Instagram, the rollout was a huge artistic and financial gamble for Parkwood Entertainment, the management company that Beyoncé heads, and for her label, Columbia Records, which share the risks and rewards of her recorded-music sales. As it turned out, the critically acclaimed album debuted at No. 1 the following week, selling more than 600,000 copies in its first three days. But did the high-stakes wager pay off long-term?
Read the full press course announcement here.
Tags: beyoncé, harvard business school, higher education, university of texas
Share On Facebook
Tweet It
